The goal of any marketing strategy is to generate leads. Whether you’re doing a Facebook ad campaign or a live video, at the end of the day, you need to generate leads to help you reach your revenue goals.
If you’re using BeLive for quite some time now as part of your lead generation strategy, but you’re not using other tools to optimize this process, then this blog post is for you!
You will learn three tools that will optimize the process of getting more engagement and repurposing your live videos, so you can ultimately get more leads and sell more.
You probably heard of using ManyChat with your BeLive broadcasts, but you’re not sure as to how it exactly connects with your Facebook Live. ManyChat is a “visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features.”
With ManyChat, you can use “keyword response” with a specific post, such as a Facebook Live. These keywords, when typed as a comment by a Facebook user, will get them subcribed to your Messenger where you can continue to engage with them. You can send them links to free resources, a replay of your Facebook Live, or to your website where you sell your products or services.
Here’s how our Camera Confidence Coach and Host, Mally Mahoney, uses ManyChat with BeLive:
This process accomplishes two things:
Molly discuss the step-by-step of setting up a ManyChat with your BeLive broadcast here.
She also shares on that blog post how this connection helped her get past 1 million reach!
You know how important it is to repurpose your Facebook Live in other channels such as YouTube. But the process of downloading and uploading videos from Facebook to YouTube can be a pain. That’s what Repurpose.io is for! It makes repurposing your videos super easy.
Here’s how it works:
Hani Mourra, the creator of Repurpose.io also created Simple Social Press, a WordPress plugin that turns your Facebook Live videos into a blog post. If you are a business owner or content creator, you most likely have a WordPress blog. After your broadcast, you probably get the code of your Facebook Live and then embed it to your blog post.
What Simple Social Press, a WordPress plugin, does is automate this process and much more.
Here’s how it works:
Are there tools that help you with your lead generation strategy that goes with your Facebook Live videos? Share with us in the comments below.
You can also join our Facebook Group with more than 9K members where you can share your experience or ask other business owners and content creators.
Irene Chan is the Marketing Manager at BeLive. She has been working in the digital marketing industry for over eight years and loves the creativity that comes with video production. She has a degree in Broadcast Communication and is always imaginging about new live videos to produce.