BeLiver Feature, British Council: How BeLive Gave The Organization A ‘Face’

For this week’s BeLiver Feature, we have an awesome organization that not only helps students improve their English skills, but also makes sure their teachers are well-attended to!

Connecting With Teachers Using BeLive

Made up of the world’s best English experts, The British Council teaches learners of all ages to become fluent in writing, speaking, listening to, and understanding the language.

Distance isn’t an issue for The British Council when it comes to bringing together teachers from around the world. Live streaming allows them to meet and interact with fellow educators from other countries in real-time!

In this sense, BeLive has been a great tool for the group to share insights, lesson tips, and even concerns with their colleagues even when they’re thousands of miles away!

We were lucky enough to talk to Ann Foreman, the amazing Social Media Manager, of TeachingEnglish, the British Council. How does live streaming and BeLive help their community grow and interact? Here’s what she has to say!

Tell us something about you and your show that you’d like people to know about.

I belong to a small British Council team that connects with learners and teachers of English on social media. We interact daily with five million followers on our page for learners and four million Facebook followers on our TeachingEnglish page.

Teachers are my particular focus and our aim is to provide them with everything they need: from teaching tips and classroom materials to study materials and courses to support their professional development.

Why did you go into video marketing or live streaming?

Because we wanted to engage directly with our audience in real-time and in a more personalised way.

Live streaming gives us the possibility to respond to teachers individually, to answer their specific questions and direct them to courses or website content that’s right for them.

What has been the biggest impact of live streaming in your life?

We’ve found it both exciting and challenging. It means that we put ourselves on the line, face-to-face with our audience, and can gauge immediately whether our ideas go down well with them and meet their needs.

It’s also a very gratifying experience because it puts us in touch with teachers from every corner of the planet.

How has BeLive as a platform helped you?

It’s intuitive and easy to use. And when we’ve had any issues, the live chat has always proved very responsive and helpful.

How are you promoting your product or service on your BeLive shows?

We’re using BeLive for live question and answer sessions.

The format we use is to have a presenter and two teacher educators answering questions about a practical topic that interests teachers: for example, how to plan a lesson or how to motivate learners.

How many times do you use BeLive to promote your business/organization?

Once or twice a week.

Which BeLive feature do you think has helped you achieved the results for your business?

We particularly like the Talk show format. It allows us to have multiple speakers and display questions from the audience on the screen.

Anything else you’d like to share about how BeLive has helped your business?

I think it’s been a great way to give us a face. The British Council can seem a big, anonymous organisation but now our audience can see for themselves who we are and what we’re up to.

Get to know how the group uses BeLive to interact with the community below!

Ann and The British Council teachers from around the world love interacting in real-time. Live streaming and BeLive gives them the chance to do just that!

Are you part of a community with members located all around the world? Then give BeLive and live streaming a try to boost your engagement!

Sign up with BeLive today to try out all its features for FREE!