What live stream content should you broadcast to boost your business marketing strategy? You may be thinking of a dozen different ideas for your live show but not everything will work for your business. Here’s how you can choose the perfect content for your live broadcast!
People want a successful business but have a limited budget for marketing. That’s why a lot of entrepreneurs are trying out live streaming. Not only does it connect business owners directly with their target audience, but it’s also cost-effective and relatively easy to operationalize.
But what kind of content should you be doing to help your business grow? You need to be extra careful in deciding the type of live show you produce. After all, a successful live broadcast may not necessarily mean success in your business as well. That’s why Owen Video is here to help you make that decision!
Here are the types of shows you can start to maximize your live streaming content for your business.
Interviewing an expert in the field will help establish your business’ credibility. Not only will you be engaging with people familiar with your product or service, but you also get a chance to provide valuable information to others who may be encountering your business for the first time. The audience can get a chance to personally ask the guest questions and get answers in real-time!
It’s the simplest type of live show aside from the basic one-person broadcast or talking head. Some benefits of doing an interview show include:
Businesses selling products like clothes, jewelry, bags, and other goods can still market their products even without a physical store. Take your business marketing plan up a notch with live selling. During the show, the host can highlight each product and interact with possible buyers in the audience.
BeLive’s live shopping feature makes selling online easier. With it, you can display your products with price tags while discussing them on camera.
Here’s what you need to prepare for a live selling show:
If you have a new product that is unfamiliar to most people, a live product demo would be great live streaming content. You can also use this live show type to introduce new products.
Consider these things if you would like to try a demo or workshop for your next live stream:
Unlike demos, tutorials offer more extensive instructions on certain topics. You can use this chance to educate viewers about your business, service, or products.
If you plan to do a tutorial, these points are worth taking note of.
Watch this BeLive Weekly episode with Owen Video to learn more about which types of live shows would best work for you!
Your live show doesn’t have to be perfect. You can always download and edit your video to use it for other platforms afterwards. It would also be a good idea to have an editor on board, whether you outsource or hire one for your marketing team. This will help improve your social media marketing plans as well as give you more time for other important things.
Which live show type would be a great addition to your business marketing strategy? Share your thoughts in the comments section below!
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Pam is part of BeLive’s marketing team as a content writer. Living in the Philippines, she loves the comfort of home but jumps at the chance to travel anywhere new! This means exploring new places (particularly restaurants) makes her happy! She’s eager to try cuisine from around the world, but a lot of times her palate prefers Filipino food made with love. Overall, she lives in awe of everything new and tries to live life in the most exciting way she can.