YouTube is the second-largest search engine in the world and the second most popular website on the internet. With over 500 hours of content uploaded to YouTube every minute, it is undoubtedly a favorite platform for marketers and creators to promote their content. But, how can you make sure that your video does not get lost in the huge ocean of content uploaded every day? In this blog post we’ll be covering places you can share your YouTube videos for free.
Why It’s Important to Distribute Your Youtube Video
Due to the YouTube algorithm, it is very important to get your first 100+ views in the first 24 hours. If you don’t have a huge audience, it is vital to organize your content and decide where it should be distributed after it has been uploaded.
In order to reach the best audience for your video, you need to be aware of the capabilities of your video’s niche (What size audience can it really reach?), your budget and the time you are willing to spend promoting it.
Here are some places when you can share your videos to ensure a bigger reach in the audience:
Reddit has millions of users and niche communities (subreddits) and is among the top-visited websites in the U.S., making it easy to find the best place to share your video with the correct crowd. Make sure to be active in these subreddits, to attract a wider audience, instead of waiting for the video to blow up on its own.
Right after Reddit, Twitter takes the second top spot as one of the best social media platforms where you can share your video. It offers a wide audience that constantly engages in discussions and you can always find people that are appealed to your niche.
Facebook needs to be one of your priorities when it comes to sharing your YouTube video. Whether you share it to your business page, related Facebook groups or just your timeline, you’re just one click away from reaching a wider audience.
Groups: Depending on the type of content you make and the audience that you already have, you can either share your video to Facebook groups of your field or even create a group where you can gather people that are interested specifically in the subjects you share. Consider adding videos to some relevant groups you are already a member of.
Shares: Following the above, you can identify influencers in your field and directly message them and ask for a shoutout, 9 out of 10 will say “no”, but you need just one “yes” to get that 1,000 additional views. If they have a very active page or group on Facebook, it is more likely that they will share your content with their audience.
Comment: Mentioning your video casually in conversations is also a good way to ensure a more qualitative engagement with your viewers. Did someone make a post on a Facebook group or Page that is related to your content? Comment on it and attach your video as a YouTube link for reference! Make sure you don’t seem spammy or out of context.
Repurpose as Facebook Video: Are you noticing that people will not click on the YouTube video when you are only sharing the link? No worries! You can also re-upload the video either in its entirety or a part of it on Facebook and attach the YouTube link as well to create more traffic.
Back in 2018, Instagram first introduced IGTV, which is a great tool to share longer videos in-app. But you can still use Instagram to share your YouTube videos, by simply uploading a preview of your video to your Instagram story with the link attached to direct more traffic to your channel. If you don’t have the option to attach a link to your story yet, as an alternative you can direct your followers to your profile and add the link to your bio. You can also use this free tool by Later.com to help you with traffic!
Personal Profile: A page on LinkedIn is very similar to Facebook, it is a professional profile for you or your business where you can post updates, share interesting articles, images and videos. It is, also, a great way to reach your target audience in the field that you are aiming for and make some B2B connections.
Groups: LinkedIn Groups are a great way to initiate and encourage discussions within your field related to the content that is promoted there. You can make your own group on the platform or join discussions in other groups and mention your video when it’s appropriate.
Pinterest is a fun and easy-to-use platform that allows you to make different pins (posts) of images in topics, from recipes to fashion to useful tips. You can make a new pin with your YouTube thumbnail and link your video including different keywords to make sure that it will attract the right audience. You can also research relevant boards and ask the owner whether they can add your pin, therefore you’ll get additional attention from everyone following the board.
Quora is a platform where anyone can ask questions on any subject. You can search for questions related to your topic and link your video under the answers to gather more organic and genuine reach.
If you haven’t already, it is very important to create a newsletter to accompany your website or blog. This will ensure that a bigger part of your followers will stay up-to-date with your newest YouTube uploads. Other than your own, you can also submit your video to a newsletter related to your content. For example, if you upload Tech-related content, search for a newsletter that has this particular audience like Netted.net , in any case, it’s better to go niche with the newsletter you choose.
Like other platforms, Digg is all about sharing the most interesting content with its viewers. You have nothing to lose by submitting your link to them and if your video is instantly loved by their users, who knows, you may end up on the main page!
Another community-developed website where you can upload your content for free. Just make sure to add a catchy title, some keywords and you’re all set! Don’t forget to be active for more chances of going viral.
11. Your Blog/Website
This may seem like an obvious choice for many but it is very important to regularly remind your readers of your uploads and any other updates. No matter where you share your videos on the internet, make sure to create a website to have them all in one place and create an online portfolio.
Medium is a fun and professional website that allows you to share your knowledge, story or general perspective on a subject. You can write a small post linking your video and share it on their platform.
Niche-Specific Websites to Share Your Youtube Videos:
If your content is related to a physical location that would attract tourists, TripAdvisor is a great place to post your video. In other words, if you make content related to tourism, make sure you include TripAdvisor on your list which will also help you build a good reputation online because it includes a rating system for your business.
If your business is located in a physical place, Yelp is another website that will help you attract new customers that are searching for you or related businesses in your area. By adding professional-looking video content to your Yelp profile, you will surely stand out.
If you create How-To videos, this is the right place for you. No matter what the subject of your content is, you will have a great chance of gaining thousands of views. Make sure to include text alongside your video and you’re good to go.
If your videos include How-To guides and tutorials, Instructables can be a great place to share them. It is a platform that is more geared to DIYers and only includes a certain type of content which will ensure that it will reach an interested audience.