Can you create paid Facebook groups to increase revenue for your business or brand? Yes, you can! Here’s what you need to know about monetizing Facebook groups!
A paid Facebook group is an exclusive community created by an entrepreneur or business for marketing purposes. People who want to enjoy the benefits of this group will have to pay a monthly or lifetime fee.
A business can’t thrive and grow without an engaged and active community. You need to build a relationship with your customers and you won’t be able to do that if you’re just aiming for one purchase per client.
Repurchases happen when customers are valued by businesses and the best way to do that is by creating an exclusive group for them.
If your target audience finds value in the product or service you offer, they won’t mind paying for a spot in your exclusive group. Influencers, coaches, and trainers create paid communities where loyal followers and clients get exclusive videos, content, and information.
With a paid Facebook group, you’re hitting two birds with one stone. You’re fostering community engagement and monetizing it at the same time.
In a paid Facebook group, you can:
Influencers with a significant following may be eligible for Facebook’s Fan Subscriptions earning option.
With it, fans can pay a monthly fee to support a social media star they follow. However, this monetization option is only available to Facebook and Instagram pages that fulfill a criteria and adhere to community guidelines. Read more about Fan Subscription guidelines here.
To set up a paid Facebook group, you’ll need to create one the usual way on the social media site. But first, come up with the group’s name, niche, and what you want to happen in your group.
Once you’ve got your group name, you can go ahead and set up your page.
When creating your group, you can also add early adapters, partners, or your teammates.
After creating your page, you can start adding the steps for admission. These are the steps a client or user should follow to gain access to the group.
After filling up what you need for the group, you can now set up your payment platform.
If you’d like to set up a subscription type, then you’ll need to sign up for a platform that allows for recurring payments.
There are three options you may want to try for recurring payments.
Once you’ve decided and set up your payment platform, you can now create and integrate it to a landing page.
Make sure your landing page is easy to understand and has a clear call to action to subscribe to the paid group.
Creating a paid Facebook group, doesn’t stop at inviting people to join. People will subscribe to your group if you can provide them with valuable content.
It’s important to plan out your content before marketing your paid group in earnest. You should be able to give your subscribers the information they need as soon as they join the group.
Here are some of the content you can offer to those who paid to join:
So when should you create a Facebook page or a group?
A Facebook page is your public profile. It’s like your digital calling card for people to easily find you online. It’s a place where you can acquire new clients and warm up a cold audience. Of course, you can share content here that targets people who might not be familiar with your business.
On the other hand, a group or a paid group is more private. Aside from the obvious difference of payment, subscribers also have direct access to you and your expertise in an exclusive group. This is the avenue to keep your warm audience toasty for your business’ continuous revenue.
Are you planning to create a paid Facebook group for your business? What are your roadblocks in opening one? Share your thoughts in the comments below!
If you have already created one, don’t forget to sign up with BeLive to start live streaming exclusive stuff to your loyal followers. Schedule your show now!
You can also join our online community to connect with live streaming enthusiasts, entrepreneurs, and other content creators.
Pam is part of BeLive’s marketing team as a content writer. Living in the Philippines, she loves the comfort of home but jumps at the chance to travel anywhere new! This means exploring new places (particularly restaurants) makes her happy! She’s eager to try cuisine from around the world, but a lot of times her palate prefers Filipino food made with love. Overall, she lives in awe of everything new and tries to live life in the most exciting way she can.