Growing a YouTube channel can be tricky, but one of the best tips to offer is to create consistency within a channel. When viewers know what to expect, they’ll show up when you post to support your content.
Setting Expectations And Creating Diehard Followers
When you set expectations for viewers, you’re actually teaching them when to show up on your channel. Similar to how you know when your favorite television show airs each week, when you pick a specific day to release your videos, your fans will learn when they should visit your page for new content.
A great way to set these expectations is to have video days posted in your channel banner and to remind them they days you post videos at the end of each video as you’re delivering your wrap up.
- Post video days in the channel banner.
- Mention video days in the wrap-up section of video content.
Picking one or more days each week and posting creates consistency and gets you more engagement when you post each week on the same day.
Breaking Down Post Numbers
So how often should you be posting on YouTube to work with the algorithms and educate or entertain your viewers?
Minimally, you want to post at least once a week.
Remember, YouTube wants viewers to stay on the channel longer, so if you have other connected content viewers can watch—which you develop through weekly posting—and you’re always giving viewers a reason to come back each week, you’re going to make the algorithm happy!
Keep in mind, however, that you don’t want to overwhelm your viewers or the algorithms. These numbers will vary from niche to niche and audience to audience, so research and testing is important. Some audiences will respond well to one video a week, while others will respond better to two videos a week. In rare cases, your audience might want more, but be sure to plan a number that you’ll be able to sustain throughout your YouTube career.
If you over-book yourself and can’t sustain the number of videos you promised, you’ll let viewers down and they might not stick around. You can always add in more videos later, so start smaller and grow.
Test the number of posts you do for a few weeks to months to determine when you get the best engagement rate.
How To Pick When To Post
When deciding what days to post your videos, research is key. Knowing your audience means you’ll be able to help them the best way that you can.
So who is your audience and when are they online?
- If you’re teaching parents, when will they be available? Not when their kids are home. Likely, your best times are early mornings before school, lunch breaks, and after the kids go to bed in the evenings. Weekends will be hard for them to watch YouTube videos because they’ll be busy with their kids home from school, so opt instead of weekdays.
- Now, what if your viewers are entrepreneurs who work from home? You might actually do well dropping videos mid-morning or afternoon because they’ll be working from their computers at home and have access to YouTube in the middle of the day—they can work you into their schedules.
Test the days you post to find when you get the most engagement. This might take a few weeks to figure out. You’ll also have a pretty good idea of times that work if you’ve studied times to post on social media and likely won’t need to test as much because you already know your audience’s schedule.
You’re Ready to Post
Now that you’ve figured out your schedule for posting, its time to start building your following, which definitely takes some research. In the next article, we’ll be breaking down the ins and outs of creating an active following on YouTube.
Posting edited videos isn’t the only way to reach out to more people. Live streaming helps you engage with your audience in real-time!
Did you know you can now go live on YouTube with BeLive? Just choose YouTube as your destination in Studio2 and start growing your community!
Start broadcasting on YouTube now with this super easy tutorial!
K.M. Robinson is a social media marketing strategist and best-selling author who has been spotlighted by the major social media platforms and other companies for her innovative work in the field of social media marketing. She’s represented the USA in a major World Social Media Day broadcast, and has appeared on live broadcasts, podcasts, and at in-person events and conventions to educate on working with the social media algorithms and how to create a profitable business through smart social media marketing. She loves to go live using BeLive to connect with her readers and interview other experts.