Do you want to build your brand to attract more viewers and increase sales through live streaming? Then you need to learn how to live stream like a boss from best-selling author, live streaming expert, and “The Unbossed Network” Managing Director Davante Goins.
Master Live Streaming to Build Your Brand
Live streaming is gaining popularity and practically everyone has started doing it. So as an entrepreneur, you have to do more to get your brand noticed on Facebook and YouTube Live. Fortunately, you’ll be able to learn how to make your live show stand out more here. Owen Video discussed the awesome S.L.A.B Method developed by his former student, Davante Goins in this week’s BeLive Weekly.
With 13 years of live streaming experience under his belt, Davante is more than qualified to share his expertise on how to live stream like a boss. He started streaming way before Facebook, YouTube, Twitch, and other platforms established live broadcasting. He even shared his expertise in his best-selling book, “Go Live Like A Boss: How to Livestream In 30 Days.”
Take a look at Davante’s SLAB Method to go live, attract more viewers, and increase revenue!
The SLAB Method: The Basics
Davante developed the SLAB Method after experiencing the problems he encountered throughout his years in live streaming.
The first step is to figure out the basics. Before you even start live streaming, you need to think about the show you want to do in references to the items below.
- Who your ideal audience is going to be.
- When you’re going to do the show.
- Where the show is going to be broadcasted.
- Why are you doing the show.
- What is the show going to be about.
If you want to master live streaming and leverage it to increase your sales, then you should determine your answers to these questions first. If you fail to set those, then you’ll just end up rambling during the live and nobody will understand or stick around to understand your brand.
You don’t need to be constricted in a box, either. You should be able to express yourself during the show but you need that box to fall back on. You still need a form of structure for your live broadcast.
The SLAB Formula
Once you’ve got your basics down, it’s time for the second phase which consists of five steps you need to remember when creating your show.
1. Write a Show Outline or Script
A script is one of the most important element of a live show. It helps you to stay focused even when you talk freely with your audience.
2. Create Show Graphics
It’s important to customize your show with overlays, thumbnails, and supporting images. You don’t need to be an expert either. Tools like Canva can help you create all of this, even an intro or outro video, with just a few clicks.
In BeLive, lower-third graphics are already built in. The agenda, crawler, and text-on-screen features all help you establish your brand better on screen!
3. Schedule Your Show
Let your audience know when you plan to go live. A scheduled show will also help with brand retention for your viewers.
BeLive has made it super easy to promote shows with its scheduling feature. You can give a small description of what the show is about as well as an image called thumbnail to accompany it. This makes promotions so much easier to do as well.
4. Set Up Your Broadcast Studio
The most important step before going live is to make sure all of your equipment is working. Make a list of the things you need to check off before clicking that start button.
This checklist includes a few things you need to make sure are working properly for a flawless show!
- Fast internet speed
- Working camera
- Working microphone
- Working laptop
Check out this post for other items you may need to include in your live streaming checklist.
5. Go LIVE!
Now all you need to do is to push that Start button and go live on either Facebook or YouTube!
Sometimes, you will face some problems so it’s important to be able to know how to troubleshoot simple technical issues beforehand. This is especially true when you invite a guest to the show. Here’s a rundown of the steps guests should follow and how to fix some small issues they may encounter.
When Davante started live streaming, he used an obscure Android phone. But he was able to earn his first $40k with that phone.
Now, you have can get all the gear you need everywhere. If you’re just starting live streaming, however, the most important equipment you have to invest in first should be your streaming camera and your audio setup.
You need to start your live stream journey with a certain audience in mind. However, you may end up refining your viewership to a more specific group based on your analytics after a few shows.
You also don’t have to be stuck in one platform. BeLive has made it possible for you to meet more viewers through simulcasting to Facebook and YouTube. You can also repurpose your live videos from one platform to another.
To build your brand, you need to live your brand. You need to eat, sleep, and breathe the show you want to do. If not, then you won’t be able to convince your audience to remember and appreciate what you’re working hard to do.
Watch Owen’s full interview with Davante on how to live stream like a boss in this week’s BeLive Weekly below!
Customize your show with your own branding, engage with your audience with just a few clicks, and grow your community when you sign up with BeLive. Then you can start applying Davante’s SLAB Method to go live like a boss!
Catch other BeLive Weekly shows with Owen Video on our Facebook page!
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Pam Amantiad is a Content Writer in BeLive’s Marketing Team. With a degree in Creative Writing, she has nearly a decade of experience in digital marketing, particularly in content creation as a copywriter and a freelance blog writer. Not contented with producing written outputs, she dove into the world of live video marketing in 2019 and hasn’t left since.