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What Is Amazon Live And How It Can Help You Monetize Your Streams

“How can I monetize my streams?” – if you have been streaming for a while, we bet you have asked yourself this question at least once. Are you advertising your services while being live? Great! Are you promoting your clothing brand? Blogging? All of these are top-notch ideas for making money with your live shows. But what if we tell you that you can earn with your streams by simply sharing your shopping experience?

In this blog post, you’ll learn what Amazon Live is and how it can help to grow your online income while talking to an audience about the things you love. 

What Is Amazon Live?

Amazon Live is a video streaming platform that allows streamers worldwide to host live shows advertising Amazon products. As a live streamer, you can connect with people, answer their questions about the items you showcase, help them choose the right things for them, and more! If viewers buy anything based on your recommendation – you get a commission from that sale.

In February 2022, more than 310 million customers were shopping on Amazon. Why it’s so awesome for you, fellow live streamer? Because all these people are your potential viewers. You don’t have to spend time building an audience – it’s already there for you. 

When it comes to formats, you can stream any kind of live show you want: from product launches to interviews with experts. You can do demos of different products in action, show how they work, and talk about why they’re so great. 

This is ideal for people who are looking for a side hustle or considering live streaming as their full-time occupation. It’s also a great way to grow your personal brand and build an audience or community.

Who Can Stream On Amazon Live?

Amazon Live used to be available only for individuals residing in the USA, but not anymore! At the moment, anyone who can communicate with the audience in English can download the Amazon Live Creator app and start promoting the products while being live.

To become an Amazon Live Streamer, you’ll need to be accepted for one of the programs that allow streaming. Let’s see what those programs are.

Amazon Influencer Programs

One of the ways to start streaming on Amazon Live is to become an Amazon Live Influencer. This opportunity is an extension of Amazon’s Affiliate program, allowing anyone with an active influencer storefront to earn a commission on each item sold.

Here at Be.Live, we recommend our users leverage this opportunity. If you’re eligible – you’ll be accepted within seconds. If you’re not – it’s not a problem at all. You’ll have to focus on creating more content on your social media and then try again. 

Even though Amazon doesn’t state the specific requirements for being accepted, you don’t have to have thousands of followers. We recommend being engaging and consistent with your content, and you’ll definitely make it. Learn how to apply here.

Registered Brands and Vendors

If you’re an Amazon seller or a vendor, you can login to the Amazon Live Creator app using your credentials for the shop. 

Even though this opportunity is not for every live streamer out there, if you have a store on Amazon, you should definitely consider going live using it.

Putting your products in a product carousel along with the popular items within your category might be a great opportunity to get more traffic and sales in your store!

Amazon Agencies and Third-Party Sellers

While not a typical Amazon Live user, third-party vendors, and agencies can live stream on behalf of the companies they represent.

Examples of Amazon Live Streams

Amazon Live Broadcasts come in many different types, from beauty products to tech gadgets and more. Here are some examples:

“Lights, Camera, Action with Steven Healey.” This is a great show hosted by Be.Live’s dear friend Steven Healey. Steven shares his knowledge about video gear by hosting Q&A sessions and interviews, helping Amazon customers choose the right items for their video setups. 

Steven Healey on Amazon Live

“The Keto Nick Cooking Show with Nick Wood”. Another great show from our user Nick Wood. Nick shares his tips on healthy nutrition while cooking live. During his live shows he promotes all the utensils that he uses as well as the gear he’s going live with.

Nick Wood on Amazon Live

“Author in the Spotlight” produced by Adaire Palmer is a fantastic show that helping authors advertise their books and sell them live. Live interviews is a great way to get to know the author better, build that personal connection with the audience and engage the viewers.

Brigid Holder and Mardalena Dawn Turpel on Amazon Live. Produced by Adaire Palmer

How To Go Live On Amazon Live With Be.Live

Before you get started, make sure you have the following:

  • An Apple device (iPhone or iPad)
  • Desktop computer or laptop
  • A camera

Step 1: Download the Amazon Live Creator app. It is required to set up a stream. The app is currently only available on the App Store.

Step 2: Sign in using the program you’re eligible for.

Step 3: Add a Show by clicking the Plus button at the bottom of the screen.

Step 4: Add a show card and a title. Here you’re required to add your show’s thumbnail.

Step 5: After adding all the show info, it’s time to schedule it. You can skip that step if you plan to go live immediately.

After clicking the “Save” button, you will see a preview window with the information about your broadcast. You can change the picture, title, products, and scheduled time at any time before you actually go live

Step 6: Switch from the phone camera to an external one. You need to copy the URL and stream link, which you will later insert in your Be.Live studio. 

Step 7: Copy your live stream link by clicking on “Share a link to your live stream”. You can send this link to yourself via email or a messenger app. You’ll need it to start a stream from Be.Live.

Step 8: Now it’s time to head over to your Be.Live studio and set up a broadcast there.  

Select Amazon Live destination and insert the server URL and Stream key from the previous step. Also, insert the Broadcast URL (from the Share section) and click on “Save”.

At this point, you can also create a simulcast broadcast and stream to different destinations along with your Amazon one.

Make sure that you have at least one source added to the stream, and click the green Start button in your studio.

For more details, check out our full How-To article here


What is Amazon Influencer Program?

Amazon Influencer Program is an extension of Amazon’s Associate’s program that allows influencers to earn commissions on selling items from their Amazon storefronts with the selected items. It’s also allowing earning commission on Amazon Live by hosting live streams. 

What is Amazon Live Creator App?

The Amazon Live Creator app is a live streaming app that assists companies and influencers in creating and managing their live shopping streams on Amazon. The Amazon Live App is full of entertaining, one-of-a-kind features for showcasing and demonstrating items, interacting with customers in real-time, driving sales, and providing creators with data to help them analyze performance over time.

How To Go Live On Amazon?

You will need to have an iOS device and optionally a desktop (if you’re up to creating professional-looking live streams). Check out Be.Live’s article on how to go live on Amazon here.

How To Become an Insider on Amazon Live?

All you need to do is stream for 90-minutes! Once you reach this number – you’ll be able to apply for an Insider. You may have to wait up to 10 working days to get approval for your application.

How To Grow Followers on Amazon Live?

There are several ways to earn followers on Amazon Live. First of all, it’s important to remind your audience to follow your channel throughout the broadcast. You should also watch the live stream chat so that you can answer questions and encourage live shoppers to join in.



  1. Awesome blog! Thanks Be.Live. I love working with the Be.Live software to stream, especially on Amazon. The latest features you bought out are incredible! I particularly love the ease with which we can connect to Amazon and any comments can now be shown on screen! Way to go Be.Live! #winning

  2. Amazing article Vasilisa!

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