In the previous blog, we talked about how Molly started her coaching career with a failed launch. Fortunately, this story has a happy ending! How exactly did she go from zero to a million in revenue? Here’s part two of Molly’s awesome journey a million dollars in revenue!
From Personal to Business
Molly learned a lot of amazing things in those six weeks she went live on her page. One of those realizations was consistently showing up for shows brings in results. Sales may not immediately start pouring in, but those first shows already put her on the path to a seven-figure income.
She started going live and interacting with her audience using her personal Facebook account, belatedly realizing that she should create a business page instead.
Sharing several lessons on her business page helped her go from zero sales to 50k in just three months!
The APR Method
One of the lessons she shared that helped her reach this amazing feat in just three months is the APR method.
Announce
Before a broadcast, you need to let everyone know when you’re scheduled to go live. Being able to schedule a broadcast and give followers a chance to set a reminder helps in securing viewers for the show.
By using BeLive’s scheduler feature, Molly was able to let people know when her next live broadcast was going to be. With the unique link, she also shared upcoming shows on various platforms like social media pages, blogs, and websites.
Pretend
Once you’ve set the time and date of your broadcast, you need to show up and start your broadcast as planned — even when no one shows up. Talk about the topic you’ve prepared for that show and speak as if you have hundreds of views already.
According to Molly, you shouldn’t tell your viewers that you’ll wait for more people before starting the broadcast. You’ll risk losing your existing viewers that way. Start your broadcast pretending that you already have several viewers.
To make it easier to pretend, think of how other viewers will see when they replay the video.
Repurpose
The next important step in this method is to repurpose your live broadcast. You may want to share and embed the replay to your website or blog. Another option is to download the clip, edit, and re-upload it to YouTube, LinkedIn, Instagram, Twitter, and other video-sharing platforms.
Diligently repurposing your lives will help it gain more views, reach a wider audience, and eventually bring in more sales. This is exactly what happened to Molly. She never fails to create 3x more content with her broadcasts, helping her to earn a million in sales in 2019.
Overcoming Challenges of Launching a Course
Molly worked with several coaches, giving her the credibility to teach courses. And the results clearly show with several of her students’ live streaming and entrepreneurial ventures taking off.
Not all roads to a million sales are filled with flowers though. Molly also encountered some bumps along the way. The biggest one being the zero sales she and her team experienced when she first launched a major course.
The FFTT Method
Molly would not change any aspect of what she experienced in the past three years. However, she did take steps to avoid repeating the same mistakes in the future.
Her first launch failed to bring in the sales she wanted but once she assessed the problem and listened to what her audience wanted, she was able to earn 50 times that in just three months!
When she encountered this problem, she didn’t let it bring her down. Instead, Molly used the FFTT Method to weigh, assess, and overcome a problem.
Sometimes, excitement to try new opportunities can sometimes make Molly lose focus. But by following this method, she was able to work on the areas in her business that she needed to improve to reach her goals.
What exactly is the FFTT Method?
Face It
Whatever problem arises, you must face it.
When you’re aware of an issue with your business or even yourself, you won’t be able to solve it by avoiding it. Ignoring it may give you a few moments of respite but it will still be there.
It’s hard to do, especially if you’re not a big fan of facing the music. But facing the problem is the first step to solving it.
Feel It
There may be a moment of denial when you finally face the problem and that’s totally okay. But you must also allow yourself to feel it. Being able to acknowledge that a problem occurred will help you stabilize your emotions a lot faster.
Twist It
Once you’ve acknowledged the problem, now you can ask yourself how to turn this problem into a positive. Not all problems need to negatively impact your business and life. Your attitude will help you understand how you can twist this problem into something beneficial.
Think It
Now, you should think about the problem and understand the hows and the whys. This process will help you take the necessary steps to prevent the same issues from happening again in the future.
Write down whatever ideas you have to change your business and the world! Whatever possible solutions, think about it and consider it.
As the saying goes, “Fool me once, shame on you. Fool me twice, shame on me!”
Watch Molly share her amazing journey with BeLive’s own Irene Enriquez Chan below:
Molly is certainly a rockstar when it comes to live streaming. But her story doesn’t end here! She has more to share to interested people who want to start coaching online as well.
In the next blog, learn more about Molly’s “Maps to Millions” and her advice for coaches!
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Pam Amantiad is a Content Writer in BeLive’s Marketing Team. With a degree in Creative Writing, she has nearly a decade of experience in digital marketing, particularly in content creation as a copywriter and a freelance blog writer. Not contented with producing written outputs, she dove into the world of live video marketing in 2019 and hasn’t left since.
