Brand building with live streaming is easy when you’re able to customize your live stream with your own frame, repurposed videos, and more with just a click of a button. Here’s how you can build your brand and retain it through live streaming!
Build Your Brand With BeLive
Live streaming helps you cut down on marketing cost while still being able to build and retain your branding with your target audience.
These BeLive features will help you do just that:
- Invite up to 4 guests on screen
- Schedule and promote your show
- Sell products and get donations
- Make show outlines
- Add pictures, videos, and music
- Stream with 1080p quality
- Show comments on the screen
- Add your logo, custom frames, and branded colors
- Download recorded video
How can these features help you build your brand? Read on to learn more!
Establish Your Brand Identity with Visual Designs
To establish your brand identity to your viewers, you need to come up with a consistent visual image. This includes coming up with the theme and style you want to associate with your brand.
Custom Frame and Logo
To make sure your audience recalls your brand when they come across your material again, you’ll need to come up with the following:
- A logo that best represents your brand
- The font you’ll use for future overlays
- Colors for your overall brand aesthetic
Having a clear idea of your brand’s aesthetic will also help you work faster on designs for social media posts, packaging, posters, and more.
When your brand identity is ready, all you need to do is design a frame or overlay and upload it to the BeLive studio.
Make a test broadcast using your logo and custom frames now at BeLive’s studio!
Choose Your Own Background Image, Colors, and Theme
Another asset you can customize in the BeLive studio is the background image. Choose a preloaded image from the studio or upload your own.
You can also choose the theme that best fits your brand. The studio currently has two options for users to pick – Classic and Modern. Try them out and pick out the theme that works for your brand. Choose the color scheme for your broadcast as well. Just follow the steps in this tutorial to set up your live stream’s branding.
Deliver Your Message
People usually associate branding with logos, colors, and basically the visual image of a business. But it’s more than just what people see. The message you deliver to your audience also contributes to your branding.
One way to deliver your message to your audience is to invite experts and guests to interview. Live streams on BeLive can accommodate up to four people on screen with the host on audio.
Guests offer additional information on the topic you’re discussing. They also bring in new viewers to your show. It’s a win-win solution for you and your guest!
Use Agenda and Lower Thirds
Using the agenda and lower thirds will help you deliver your main point clearly while you’re live. You can create an outline of your topic using the agenda to keep you organized during the show. With just a click, you can also flash them on the screen.
Another way to share specific points of your message to your viewers is to use the crawler and title. You just have to click on a button to show topics on the screen and, voila! Even viewers who just tuned in will know what you’re topic is at that moment.
Check out this helpful article to know how to use the agenda and other on-screen updates.
Engage with Your Audience
Interacting with your viewers and potential customers also help in brand building. People will keep on tuning into your broadcasts if they feel like they’re valued so it’s important to engage with your audience when you’re live.
Show Viewer Comments
When you show your viewers’ comments on the screen, you’re giving them the attention they deserve. You can answer their questions, highlight an important comment, or just acknowledge their presence by saying hi. You’re showing your viewers how important they are to you and your business. And they love that!
Add Photos and Videos
Talking for such a long time may turn boring for some people. Make your live show more exciting by incorporating photos and videos.
The more your viewers continue watching your show, the better your brand retention will be. After a few broadcasts, they’ll come to understand your brand and message enough to continue patronizing your business. They may even recommend you to other people who need your service or product.
Promote Your Show Consistently
Schedule Your Broadcast
One of the best ways to build your brand is to bolster your presence everywhere! But you won’t be able to do that if you post marketing materials sporadically. Some businesses, especially soloprenuers find it too troublesome to plan and execute major campaigns. That’s especially true if you’re on a tight budget.
But if you’re live streaming, you don’t have to worry about high production costs for videos. All you have to do is schedule your broadcasts and actually show up on the promised date and time!
Scheduling your show gives you the chance to promote it on social media, your website, literally everywhere!
Try scheduling your broadcast now!
Go Live Consistently
Promoting a scheduled live stream makes it easier for you to gradually build trust and loyalty with your audience. They’ll know when and where to find you if you have a set day and time for your shows. At times, loyal viewers will even do the promotion for you!
BeLive also made it possible for you to establish your brand with a wider audience through the simulcast feature. You just have to set two destinations for your broadcast and start talking to your viewers on Facebook and YouTube at the same time!
Repurpose Existing Live Streams
Doing a live stream isn’t a one-hit wonder. You can market your business during the broadcast and repurpose the video afterward. Find out how you can repurpose your videos with this post.
Do a Giveaway
BeLive’s Live Sales Link isn’t just useful for sending your shop link to your viewers. You can send infographics, files, e-books, and even donation links to your audience as they watch your show.
Sending a link while live is a great way to engage with your audience and share giveaways. According to Design Hill, 89% of Americans can recall the companies that gave them free items. Handing out giveaways during a show will help tremendously with brand building and retention.
You don’t need to be an expert in graphic design to make your live stream look professional enough for brand building. With the technology available right now, you can easily create a broadcast that will appeal to your audience visually and give them valuable information.
Would you like to create your own branded live stream? Sign up with BeLive now and start exploring!
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Pam Amantiad is a Content Writer in BeLive’s Marketing Team. With a degree in Creative Writing, she has nearly a decade of experience in digital marketing, particularly in content creation as a copywriter and a freelance blog writer. Not contented with producing written outputs, she dove into the world of live video marketing in 2019 and hasn’t left since.