Check out these awesome tips on how to engage with a new audience and grow your business through live streaming here!
Marketers know the drill when it comes to acquiring traffic – Facebook, Google and YouTube ads, affiliate marketing, SEO keywords… the works.
But what if you don’t have the resources for these methods to improve your business? Or you’ve tried them out to no substantial results?
There’s a relatively new marketing tool to try that’s cost-efficient but highly effective in boosting audience engagement — live streaming!
It isn’t exactly a totally new marketing strategy. Niel Patel has been endorsing live video marketing to drive more traffic and engagement to your business page for a few years now.
The New York Times and Livestream conducted a survey and found that 81% of audiences watched more live video in 2016 than in 2015.
Now, YouTube videos get BILLIONS OF VIEWING MINUTES every single day.
That’s massive potential for a new audience!
Live streaming isn’t just a useful option for small business owners either. More prominent brands have now transitioned to doing scheduled live broadcasts on their social media platforms to widen their coverage.
Avon USA uses BeLive to conduct webinars, product demos, and live selling.
During the pandemic, Barnes and Noble also turned to live videos to market what would have been in-store events like book readings, launches, and interviews with authors.
Whether you’re selling a product or your expertise, how would you share it with your target audience?
Here’s how you can start engaging with your followers through live streaming:
BeLive currently has thousands of users who are successfully going live for their business or organization. Confidence Coach Molly Mahoney also followed this process when she started her business and is now enjoying a seven-figure revenue! Learn more about her success story here.
By consistently going live every week, she was able to warm up the audience she acquired from it and gained clients that are still loyal until today!
Like Molly, you can also use live streaming to attract a warm audience that will most likely purchase your goods or service. Then use bots for lead generation of possible customers.
Here are some benefits of incorporating live videos into your marketing strategy.
People face challenges in any situation, and it’s the same with live streaming.
Here are some things you need to keep in mind and how to avoid them for a smooth show.
To avoid these issues, go on a test run first!
BeLive’s test broadcast option allows you to test your video, audio, and overall broadcast without having to go live.
Your video won’t get posted anywhere, and you can download it to check if you’re already camera-ready.
Get more excellent tips on how to grow your community from Social Media Marketing Strategy Coach Brenda Ster here!
Thanks to the simplicity and straightforwardness of live broadcasts, you have more time to focus on other aspects of your life. Try it out yourself!
Sign up to BeLive now and start engaging and reaching out to more people with your live broadcasts!
Here are some more helpful resources on how to live stream using BeLive:
Want to share live streaming tips and tricks with other BeLivers? Join our online community to interact with more than 20k live streaming enthusiasts, business-minded people, and content creators.
Schedule your first live now and watch your community grow tenfold once you start streaming regularly!
Pam is part of BeLive’s marketing team as a content writer. Living in the Philippines, she loves the comfort of home but jumps at the chance to travel anywhere new! This means exploring new places (particularly restaurants) makes her happy! She’s eager to try cuisine from around the world, but a lot of times her palate prefers Filipino food made with love. Overall, she lives in awe of everything new and tries to live life in the most exciting way she can.