If you’re a content creator, marketer, or business owner, you know that creating fresh, engaging content can be a time-consuming and resource-intensive task. However, there is a solution that can help you get more out of your hard work: content repurposing.
In this guide, we’ll explore what content repurposing is, why it’s important, and how you can implement a content repurposing workflow in your business.
What is Content Repurposing?
You may have heard about content repurposing a lot, especially if you’re a live streamer and an influencer. But what actually does content repurposing mean?
Basically, content repurposing is reusing existing content and just turning it into a different type of content. The idea is not to create something new from scratch. Just like repurposing furniture! You can turn an outdated couch into something new and fresh just by changing its design and removing what doesn’t work!
Content repurposing is a smart and efficient way to get the most out of your hard work. With a little creativity, you can take one piece of content and turn it into many different forms, reaching new audiences and driving more traffic to your website.
Why Is Repurposing Content Important?
As a creator or business owner, your time is precious! You want to spend it on the most important tasks that directly bring revenue to your business.
One of the biggest benefits of repurposing your content is saving time and resources. Instead of starting from scratch every time you want to create a new piece of content, you can simply take something you’ve already created and give it a new spin. This allows you to focus on other important tasks, like growing your business or engaging with your audience.
Reach New Audiences
Another advantage of repurposing is that it helps you reach new audiences. For example, if you’ve written a blog post that did well on your website, you can turn it into a video and post it on YouTube, reaching a whole new group of people who may not have found your blog otherwise. Similarly, you can take that same video and turn it into a podcast episode, reaching yet another audience.
Improve Search Engine Rankings
Lastly, a benefit of content repurposing is improving your search engine rankings. The best example is turning your live stream into an SEO-optimized blog post. When you turn your live stream into a blog post, you can optimize it for search engines by including relevant keywords, meta descriptions, and alt tags. This will make it more likely to appear in search engine results pages (SERPs) when people search for related topics.
So instead of creating a separate blog post purely for SEO, you just use your live stream and structure it differently.
Content Repurposing Workflow
Creating a content repurposing workflow can help to streamline the process and ensure that you’re getting the most out of your hard work. Here’s a typical content repurposing workflow.
Identify the content you want to repurpose
What’s your core content? Do you produce a podcast weekly? Then, that’s something that you can repurpose in many ways, from turning it into blog posts to long YouTube videos to Instagram reels.
Choose one core content that you can turn into multiple types of content. If you start with too many types of content, it can get overwhelming. Find one type of content first and figure out a way to produce as many content as possible.
Decide on the format that you want to repurpose the content into
Once you’ve found your core content, you can now decide the different pieces of content you want. For example, you can turn your live streams into:
- Blog post
- Social media posts with quotes from the guests
- YouTube shorts and Instagram reels
- Long LinkedIn posts
You don’t have to do all of these. Make sure to focus on what makes sense. For example, if your target audience doesn’t usually listen to a podcast, then there’s no point in producing a podcast.
Create a process and content calendar for repurposing
The next step is to plan out your process and when you want to publish the repurposed content. Do you use Notion, Trello, or Asana? Add a checklist for each piece of content. That way, you won’t miss anything; this is especially important when outsourcing to a virtual assistant or someone in your in-house team.
Figure out the resources you need
Now that you’ve outlined everything, you’ll better understand the resources you need. Sometimes, all you need is to add a simple tool, and everything will be all set.
For a more complex repurposing technique, you may need to hire a video editor or a content writer. For example, if you’re skill is mainly live production, you may not have the time and expertise to use video editing tools.
Tools for Repurposing
Speaking of tools, there are tons that you can use. Again, it all depends on what you need and the types of content for repurposing.
If you’re live streaming with BeLive, then you’re in luck. BeLive has a built-in video editor, so you can easily trim the best and most engaging parts of your live stream.
You can also easily add a scroll-stopping text to your live broadcast. It’s a favorite live streaming tool among Amazon Live influencers because it’s so easy to repurpose videos into social media platforms and drive more traffic to Amazon.
If you’re turning your live stream into a blog post, the most efficient way to do it is to get the transcript of your live stream. Temi is a voice-to-text transcription software that uses artificial intelligence to transcribe spoken words into written text.
You can download the audio of your live stream, upload it on Temi, and get the transcript in minutes. It costs $.25 per minute.
I just need to clean up the transcript and add the SEO keywords. Cleaning up the transcript means removing fillers. It helps if you have a run of the show, so you can retain the structure of the live stream but then edit the transcript, so it reads like an article.
Since you already have the transcript, you can copy and paste parts of it and ask ChatGPT to summarize it. Usually, a transcript of an hour-long live stream can be around 10,000 words.
Here are some prompts that you can use:
- Identify the main idea of the transcript.
- Summarize the transcript in [adjective] tone.
- Turn this transcript into a blog post.
It’s not always going to be 100% accurate! And you may need to rework some paragraphs, but it should be enough to kickstart your blog post.
Lastly, you need a tool to schedule all of the content. I love Missinglettr because it automatically turns a blog post into social media post. You can schedule it in advance, so you’ll have 3 months’ worth of content in just one sitting!
Time to Repurpose
Content repurposing is a smart way to get the most out of your hard work by taking one piece of content and turning it into many different forms. It helps you save time and resources, reach new audiences, and improve search engine rankings. By creating a content repurposing workflow, you can streamline the process, plan out your schedule, and make sure you’re getting the most out of your hard work.
Irene Chan is a writer and live video producer at BeLive. She has been working in the digital marketing industry for a decade and loves the creativity of video production. She has a degree in Broadcast Communication and is always imagining new live videos to produce. She is based in the Philippines and lives with her husband, two kids, and their 11-year-old Chihuahua.