Do you want to get more sales on Black Friday? It’s the best time of the year to boost your sales and introduce a new product. Here are fun Black Friday marketing ideas you should try on your Black Friday Live Stream.
Black Friday Live Stream Ideas
Black Friday has leveled up, and it’s the perfect time to connect with customers right where they are!
Live selling is a game-changer for brands, letting you show off products, answer questions in real time, and create that “must-have” vibe for your deals. It’s interactive, high-energy, and the quickest way to bring your Black Friday offers to life.
1. Amp Up the Anticipation for Your Show
Do you know why people buy a lot during a Black Friday sale? It’s not just about discounts and special offers. It’s also the year-long build-up of anticipation of purchasing something at an awesome deal.
While the pandemic has dampened that sense of excitement people get at waiting outside of malls and stores, you can still build that hype through live streaming. And it’s all in the promotion!
Scheduling your Black Friday marketing campaigns in advance to tease your audience about the amazing deals they can get once you go live to offer your deals.
Some more ideas for Black Friday marketing campaigns:
- Facebook Ads
- Social media posts
- Blogs
- Email marketing about limited-time discounts
- Crossposting to other pages or groups
- Multi-streaming to Facebook and YouTube
2. Increase Your Ads Budget
Don’t forget to promote your show everywhere! Remember, you won’t be the only one having a Black Friday sale on that day. Practically every other business will also be doing the same. So it would be a great idea to add a bit more to your ads campaign budget for a wider reach.
The more ads you put out there, the more potential customers you will be able to attract. Amping up brand promotion will give you a better chance to sell more during the actual event.
What will you put in the ads? Try to include as much information as you can without overwhelming potential buyers.
Include the items or services you’ll be doing a promotion on in the ads:
- Limited edition products
- Special bundles offering a discount
- Freebies
- New products (if any)
So when you go live, your customers will be eagerly waiting in a virtual line to purchase your goods!
3. Reach Out to Past Customers
Got former customers who suddenly disappeared on you? Reach out to them via email or even private messaging with some irresistible Black Friday deals!
Offer freebies or even an exclusive bundle to entice them into tuning in to your live stream and actually buying your products.
You don’t have to limit yourself to previous customers either. If you’ve done a lead gathering activity before, then you can email everyone who signed up for your mailing list as well. They may not have completed a purchase with you but they can still potentially be converted during your Black Friday sale!
Use MailChimp, ManyChat, or other bots to send out mass messages to past and potential customers. You just have to set up the process and technology will take care of the rest.
4. Create a Sense of Exclusivity
More than getting sales on Black Friday, building loyalty among your repeat buyers is also important. That’s why you should also come up with exclusive deals for existing customers or certain community members.
If you already have a community or private paid group set up, then offer special discounts for them on your Black Friday show.
You can even do a pre-Black Friday show in your group to give your community members a sneak peek of what they can buy. Then, set up a ManyChat sequence for a special keyword they’ll type into the comments section during the broadcast for a special discount or gift. The chatbot will send the discount code that they can use through a private message.
5. Make Shopping Easier
It’s not easy to produce a live show and offer products to those watching. So Be.Live developed the Live Sales feature to make shopping while watching your broadcast so much easier.
When you show an item, a link to your shop will automatically be sent to the comments section. Interested viewers can then click on the link and add the item to their cart. You won’t have to worry about sharing product links with your customers anymore! You just have to focus on your live selling show.
If people ask about previous items, you just have to direct them to the comments section for the link!
6. Bundle Best Sellers with Other Products
When you’re selling products, you’ll have best-selling products and not-so-popular ones. To be able to sell the items that aren’t performing as well as the others, bundle them with the best selling ones. Seeing bundles or special sets will entice your customers to buy the product they always get while you can dispose of the stagnant ones at the same time.
You don’t have to sell them at a loss either. Hike up your rates for the bundle to cover both items but if you can afford to give a small discount, then it’s up to you!
Present them as solo offers and bundles during your live stream. You can upload several product photos to your broadcast using the Live Sales feature and flash them on screen with you. Each photo will show the different prices and descriptions per product, along with the link to your shop.
7. Introduce New Products
A Black Friday special show doesn’t have to be all about discounts and special offers. You can definitely introduce new products during the broadcast!
Aside from special bundles, give your customers a teaser for the new product you’ll be launching during the show in promotional ads. That way, they will already know what you’re planning to launch on Black Friday.
There are many ways to introduce a product that will catch the attention of potential buyers.
- Offer a lowered introductory price exclusively for Black Friday.
- Bundle it with an existing product as an introductory promo.
- Include flash sales in your Black Friday live stream
Then, share your product video by uploading a pre-recorded video to your broadcast or through a YouTube link. You can also share a presentation to explain what the product is all about.
8. Offer Giveaways During the Show
You don’t have to be selling the entire time you’re broadcasting your Black Friday show. You can hold several activities to retain your viewer’s attention.
Some activities to consider include:
- Live games
- Trivia
- Polls
To encourage participation from your audience, offer special giveaways. These items can be a product you already have or even a simple Amazon gift certificate. Balance out your selling with some free stuff!
For the draw, you can also use a third-party tool like Be.Live’s Lottery Jar to keep your live stream fun and your audience engaged.
8. Offer a Deal Extension Until Cyber Monday
Once Black Friday ends, other customers who weren’t able to catch your show would still want a chance to buy your limited deals. They may have been too preoccupied with other things or they could have been watching another live show.
Either way, if they’re willing to pay for your goods or services, then why not give them a chance to do so? By extending your offer to Cyber Monday, you will be able to give interested buyers a chance to purchase your items. It will also help you add to your revenues.
This is when you repurpose your show to use it for other Black Friday marketing ideas.
- Repost your video on other pages so more people can see it.
- Use Be.Live’s Video Editor to cut and download your shows in specific sections and post on other platforms.
- Trim your show and use the clips as highlights for your products.
There are many different ways to boost your sales by repurposing just one live video. Then use these clips to continue promoting your deals throughout the Black Friday weekend!
Note: This article was originally published in November 2020 and has been updated to reflect the current changes and market conditions.
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