Do you have a boutique or an online fashion store? You’ve seen others have fun selling clothes on Facebook, and you’re thinking of doing it too. But the problem is, you don’t know where to start. In this blog post, you’ll learn:
- Why you should start taking advantage of Facebook Live
- How to sell clothes on Facebook
- Tips to get more sales
Why You Should Start Selling Clothes on Facebook
This is the first big benefit in selling live: you can take advantage of a platform with a huge audience. Facebook’s live video is an excellent choice due to its wide reach. The built-in support for payments makes it even more convenient for both you and your customers.
Live shopping, in particular, is very popular because of the benefits it offers both the sellers and the customers.
For the seller, live video sales are great because they let you offer video content and connect to users in ways that normal online shops don’t.
Live sales is a cost-effective video strategy.
Video is one of the most popular forms of content online today. Producing video can be an expensive and time-consuming task, but live sales streaming is a very cost-effective strategy that’s easy to do on a budget, and still provide engaging content. The expectations for Facebook Live videos are different from YouTube videos and don’t require fancy cameras, editing or much set design. It’s more about how you connect with the audience, interact with them during the live, and offer good products that give value to your followers.
Live sales creates hype and excitement around selling.
The live video format means that you are offering a limited opportunity window for customers to interact and purchase a product. There is a strong psychological marketing ploy in play here. Limited time windows encourage customers to purchase during the live. The very format of the live sale acts on the human impulse to avail of something before it’s over.
Live sales keeps you top of mind.
Video content is proven to be more appealing and easier for people to take in. Moreover, viewers remember content from video better than any other medium. Facebook Live videos are watched three times longer than regular videos, up to 75% of the video.
Live Shopping Benefits for Viewers
For viewers, this type of online shopping is called live shopping. It has many benefits to customers as well, especially during the pandemic when most people can’t shop in a physical store.
Live shopping makes it easy for people to buy online.
When shopping online, customers traditionally just use the website and put the purchase. There is an appeal in the simplicity of this process, but at the same time, they lose the ability to interact with the seller. In brick and mortar shops, having a salesperson changes the experience in a huge way for the shopper, allowing them for assistance in finding the right size, getting a shoe in a different color, and the like.
Online shopping loses this customer service aspect, but live sales bring that back into the equation. In many ways, live sales are like marketing and customer service rolled into one, easy event.
Live shopping provides instant answers.
A study from Roosit shows that 57% of customers will abandon an online purchase if they can’t find a quick answer to their questions about a product. Additionally, 44% of the customers prefers to have the questions answered by a live person.
Most sellers are making use of Facebook Groups to create communities and amass followers for their brand. They then hold regular live sales events on these groups. It’s a very effective technique and can easy to get started with.
Create a public group on Facebook with your branding and invite people to join. As you host more events, word of mouth will spread and you’ll get more followers looking to participate in your live sales. You can also join other Buy and Sell groups that allow sellers to go live.
Setting Up a Facebook Clothes Shop
Before doing your live sale, you should prepare the products you will be selling. You must have the actual product or samples on hand; you can’t rely on mockups. Clothing and apparel are very popular for live sales, and you can get started once you have them ready.
Assign numbers to the products. This helps you keep track of the order of the items as you go through during the live. It also makes it easier for customers to buy. It’s similar to how auction houses prepare lots for the customers. You can prepare notes and an outline as well so you don’t get lost during the live.
Things to highlight when selling clothes on Facebook Live:
- Color and size of the clothes
- Availability of stock
- Shipping cost
- Styles available
Using BeLive to Sell Clothes on Facebook
You can also use a third-party tool that lets you go live on Facebook, such as BeLive. BeLive makes it easy to showcase your products in a beautiful way with its Live Sales feature. More importantly, you can drive traffic to the sales page easily by sending the link in the comment every time a product is shown on screen. You can learn more about BeLive’s Live Sales here.
Other Things to Consider When Selling Clothes on Facebook
Most clothing products are good for Facebook live sales, but there are a few things to take note of. In general, you should be honest in the presentation of the products. The presentation should not be overly sexualized, especially for items like lingerie and underwear.
For a more comprehensive discussion on what you can sell and how you should do it, please read our article on the different items you can sell on Facebook.
In the end, selling clothes on Facebook is the perfect way to recreate the department store and boutique experience online. Unlike static online shops where you find pictures of the clothes at best, a live sale lets customers see the clothes and how they handle them in real-time.
Editor’s Note: This post was originally published on October 8, 2019, and has been updated on April 6, 2021.
Irene Chan is a writer and live video producer at BeLive. She has been working in the digital marketing industry for a decade and loves the creativity of video production. She has a degree in Broadcast Communication and is always imagining new live videos to produce. She is based in the Philippines and lives with her husband, two kids, and their 11-year-old Chihuahua.