Update: BeLive’s Live Sales feature just made selling your products while you’re live even easier! Now, every time you show your product onscreen, you can automatically send a link to the item in the comments section. You don’t have to send the link manually or use bots to share it with your viewers anymore!
This new feature makes live selling so much easier for you to do and helps you focus more on your broadcast. It also offers a more enjoyable shopping experience for your viewers!
You’ve established a fine online business and sales are brisk, but you know that you can do more. You heard about this new trend called Live Selling, and there are people out there who are making a killing with Facebook Live Sales.
Before you jump into it, though, it’s important to understand what Lives Sales is all about, why live selling is so popular, and how people shop live. So let’s get down to it.
Live selling or “live video sales” is an excellent way to improve your reach as a retailer. You can put Facebook’s reach and algorithms to work for you, because Facebook emphasizes video over both text and images. Facebook gives an even greater preference to live video, so live selling provides an opportunity to reach a lot more people organically.
The science is also on your side: studies show that viewers spend more time on live streams than any other kind of Facebook post. According to a study from 7 Atoms, 74% of all internet traffic was video in 2017. 65% of viewers watch more than three-fourths of a video, and 46% of viewers take action after watching. It’s not just popular and favored by Facebook, but your call-to-action is extremely effective in this medium. It’s a great way to close sales.
More importantly, Live Selling lets you reach out to people and let them really understand what you and your business is about. You can also interact with them in real time and show them how your products can add value to their lives.
Here are some examples of some effective Live Sellers:
Awesomeness Multi – Sells jewelry, crafts, hygiene products and more.
Lularoe Erikka Reisinger – She sells clothing and apparel.
Naples Soap Company – Sells specializes in natural and organic bath and body products.
The Spice Way – Sells spices, infusions, herbs and blends.
OId Mille Shopes – Sells period reproductions, seasonal and floral decor.
It’s an exciting way to reach people and generate sales, but there’s a lot of things to keep in mind. Let’s read through the basics of doing Live Sales on Facebook.
Here an example from one of our BeLive users who are using our Live Sales feature.
Facebook allows you to sell a wide variety of items on the marketplace. The first rule is that you have to sell a physical item or service, and not a digital or otherwise intangible item. There are some exceptions to this, which we will cover later. The items you sell can be classified under the following categories:
While services are acceptable on the Facebook Marketplace, for Live Selling it is recommended to stick with physical products. Any orders must be shipped within three days and received by the buyer in seven days.
Payments are processed through Facebook Messenger, with support for adding funding instruments such as credit cards and debit cards, Facebook Gift Cards, mobile billing, and other payment methods. This can be setup in the Facebook app settings under “Payments.” Other sellers can also add other payment options for their customers to accommodate those who don’t have credit cards.
In addition, your marketing for any products or services should not be:
That may seem like a lot of things to keep in mind, but the rules are easy to follow. If you have a genuine interest in selling things of value to people, there should be no problems. Marketing works best when you offer great, meaningful content that gives value to your customers.
When you are selling items live, you aren’t just promoting a brand, you are making a real connection with people, and that’s something that really matters in today’s marketplace.
Want to learn more about selling items live on Facebook? Join our Facebook Group that will help you with your live video sales strategies and connect with other sellers.
Be.Live lets you create a professional and engaging live show in minutes. Learn more on how you can turn engagements into actions that can help grow your business.