Update: BeLive’s Live Sales feature just made selling your products while you’re live even easier! Now, every time you show your product onscreen, you can automatically send a link to the item in the comments section. You don’t have to send the link manually or use bots to share it with your viewers anymore!
This new feature makes live selling so much easier for you to do and helps you focus more on your broadcast. It also offers a more enjoyable shopping experience for your viewers!
With the recent health crisis the whole world is experiencing right now, more and more people are creating online shops and venturing into streaming. Here are some insights on how to sell on Facebook Live during a broadcast without shoving your products down your audience’s throat!
How to Sell Products on Facebook Live to Boost Small Business Revenue
Facebook just announced its plans of making live selling available directly within the site to help small business owners who were affected by the coronavirus pandemic. This new e-commerce development, coupled with live streaming, will definitely give businesses a chance to bounce back and boost the number of online shops.
Online selling isn’t just about the live selling experience. If you are already doing Facebook shows but couldn’t figure out how to start selling your products or services online, then this is one article you wouldn’t want to miss.
Live Video Growth Coach Owen Video and Direct Sales Leader Heidi Maybee shares a lot of tips on how you can sell on Facebook Live! These hacks can also work for selling on other social media platforms. The amazing thing about it is that it’s actually easy and doesn’t involve actually selling anything directly to your target market.
Perhaps you worry about breaking the terms and conditions of Facebook. Perhaps you have never sold anything in your life so you don’t even know how to start selling or maybe you’ve tried doing it but it felt really awkward. Here are some tips from the experts and social media marketers on how you can sell your products and services while you’re doing your Facebook Live show.
Facebook Selling Before Starting Streaming
Whether you want to sell clothes, auction jewelry, or offer food, there are a few things that you need to remember BEFORE you even start selling on Facebook Live. Here are few pointers to keep in mind when you plan to sell items on Facebook.
Avoid Alienating Potential Customers
You need to be careful what you post online, be it on Facebook or other social media platforms. People watching you and they want to know that they can trust you. If you post strong opinions about controversial topics, you may automatically turn off 50% of your potential clientele.
This is one of the little things that a lot of people do not think of when they start selling their service or product online. You don’t want to make this mistake so be sure to be more mindful with the things that you post online because people actually Facebook stalk potential consultants or businesses.
Sell Hope and Inspiration
As cliché as it may sound, people want to buy something that will make them feel better about themselves. If they look you up and your personal posts are negative or full of complaints, it can easily turn them off.
Now, this doesn’t mean that you can’t post anything negative but make sure to minimize it or ensure that it remains “friends” only when you do. It’s also best to do it on your personal space and not your Facebook Page or Business Profile.
When you post about the positive effects of your products or services online, then you sell the idea that if they acquire what you have to offer, then they will have a more positive life. Your audience will be more engaged and inspired. Nothing makes people buy faster than the idea that should they get something, their life will become better.
Don’t Sell on Your Personal Timeline
Facebook does not allow selling on your personal page as per the terms and conditions so you need to make sure to have a separate space for the actual selling of your product or service.
When you have a space dedicated for selling, you can maximize that space and make it more professional-looking as well as more legitimate.
When you use a platform like BeLive when you are doing your Facebook stream, you can also easily bring in guests who can talk about how awesome your service or product is.
You can also showcase your product by using the Live Sales feature. With it, you can upload photos of what you want to sell on Facebook, add the price, and include a short description of it on the screen. Then, you can pull it up to the broadcast with you.
How to Sell Things on Facebook While You Broadcast
Now that we have that out of the way, here are some tips on how YOU can sell when you do your Facebook Live.
Facebook Live Is Your INFOMERCIAL
Yes, you read that right. Facebook Live is actually the place where you can create your own infomercial and have your family, friends, and even friends of your friends watch what you have to say.
This is your chance to tell them about what you have to offer and be candid about it. After all, they’re already on Facebook. You don’t need to look for them. You just need to present your products in an engaging manner using Facebook Live videos or any other asset.
Show ’Em The Goods!
It sounds easy but a lot of people fail at this. They could go on and on about the product but never show it on screen. People want to know what they are buying. SHOW THEM the product if it’s a product. This is where BeLive’s Live Sale feature comes in handy as well!
You can also show them photos or short videos of the product in real-time while you stream to give them a feel of how it would look in certain situations and the different ways they can use it.
Pro tip: Use good lighting while taking pictures of your products, so the photos look more appealing.
ASK for the SALE
This may sound silly but more often than not, people are scared to ask for the sale. They do everything from prep to presentation to highlighting everything but forget to tell people how they can buy it or where they can go to make the purchase. Make sure that you don’t make the same mistake.
There are a lot more tips from Owen and Heidi so make sure you catch the replay of the live video down below.
Have you started live selling on Facebook broadcasts? Share your experience in the comments section below!
Easily create high-quality and professional-looking streams, talk shows, and live selling videos on Facebook of YouTube with zero setups and installation. Sign up with Be.Live today and try out its features to make selling on a Facebook super fun and easy!
Kathy Kenny Ngo is BeLive’s Content Manager. She handles all content on the blog as well as everything media and brand related. You may email her at firstname.lastname@example.org