If your goal is to build a following on YouTube, you’re going to have to do more than post awesome content and just hope someone finds it. Creating an active and engaged fanbase requires a bit of research and marketing on top of your hard efforts.
Researching YouTube For Success
In past articles, we’ve talked about how to create titles and tags for your videos. Knowing what is working in the industry is important so you can follow the trends.
When researching titles, type questions into the search bar that you are answering and see what the top videos in that category are titled. Create something similar that has a stronger emotional pull or add a date to it to stand out from the other examples.
To research tags, you can use programs like VidIQ, TubeBuddy, etc. With free and paid programs like these, you can give your videos an edge against the competition.
Marketing Your Channel
There are several places you can market your channel to grow your following and get more active users engaging with your video content.
Youtube
- Market your channel directly in your videos in the wrap up of your video and inside of the caption
Social Media
- Create teaser videos
- Create posts with an expanded version of one of the points from the video
- Use available links to direct people to your channel
Newsletter
- Send out weekly bonus content with exclusive bonuses connected to your video
- Include link in footer
*Website
- Link channel on website in several sections (header, footer, contact page, etc)
No matter how you market, the key is to engage followers. The more you interact with them, the more they’ll interact with you, which grows your channel and propels your platform forward.
Want more tips on building your live streaming platforms? Leave us a comment and let us know what kind of tips you want next.
Here’s one tip you’ll find helpful! Go live on YouTube with BeLive!
Just choose YouTube as your destination in Studio2 and start growing your community!
Don’t know how? Check out this super easy tutorial!
K.M. Robinson is a social media marketing strategist and best-selling author who has been spotlighted by the major social media platforms and other companies for her innovative work in the field of social media marketing. She’s represented the USA in a major World Social Media Day broadcast, and has appeared on live broadcasts, podcasts, and at in-person events and conventions to educate on working with the social media algorithms and how to create a profitable business through smart social media marketing. She loves to go live using BeLive to connect with her readers and interview other experts.
