Have you ever watched a YouTube video and suddenly a small rectangle recommending a similar video you might like popped up on the upper right corner? Or maybe you watched all the way through a video and you saw three or four recommended videos at the end?
Those are created by the channel owner using YouTube features called cards and end screens. These not only enhance your channel and branding but also strongly increase your channels watch time because it gives viewers a call to action — watch another video.
Here’s how you can utilize cards and end screens to encourage people to subscribe to your channel.
YouTube allows up to five cards per video. You can choose the timestamp you’d like each one to appear at and can customize the words that pop up on the overlay.
The best way to use them is to place them in the video when you’re referring to another video, running a poll, are linking to an outside source if you’re qualified to use the links.
Cards are found inside of studio.youtube.com inside of each individual video’s studio page. On the right toolbar, they can be found near the bottom.
Once you click on the Cards tab, you’ll be taken to a new screen where you can add up to five cards.
Slide the timestamp to the section you want to add the Card to, then select what type of Card you’d like to add.
Once you’ve decided what types of Cards to use and where to place them in your video, your screen will show you where they fit into your video. Hit Return To Studio in the upper right corner once you’ve finished and go back into your video to continue editing it.
YouTube allows up to four end screens for the last part of your video that range from a subscribe button, to other videos and playlists, or to other channels you mentioned within your video.
The button for end screens can be found in the toolbar on the right side of your studio.youtube.com screen. When you click it, it will take you to a secondary screen.
Once inside the end screens panel, you’ll be able to add up to four end screens to the last few seconds of your video.
I recommend using one for your subscribe button. You can drag each end screen element around on the screen, so I encourage you to place your subscribe end screen over your subscribe button in the bottom right corner.
I also encourage linking any past videos you mentioned in your video or showing of videos from your backlist that have a connection to the current video. For example, if I’m teaching about Facebook Livestreaming like in this video, I’m better off linking other Facebook educational videos rather than videos where I teach people to take better photos for social media.
Linking playlists is also highly encouraged because most playlists autoplay. If they click on the playlist, it will send them through the entire playlist unless they manually click away from it, which creates binge-worthy content for your channel.
You’ll also notice that you can control the timestamps on these end screens. I typically have all four of my end screens up for the duration, but if you’re mentioning specific videos or want to draw attention to them, you have the ability to add one at a time by manipulating the sliders below the video.
You can also create eye-catching end screens with Canva’s easy-to-use outro maker. It doesn’t have to take up a huge chunk of your editing time either. You can just choose a template from a list like the one below, customize it to your branding, and you’re good to go!
When finished, return to your video and finish editing it.
End screens and Cards are incredible features inside of YouTube that allow video creators to encourage viewers to watch more of their content and engage with the video they are currently watching. As a result, growing the channels to thousands of subscribers. It enhances the brand experience and is incredibly helpful within the algorithm system.
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K.M. Robinson is a social media marketing strategist and best-selling author who has been spotlighted by the major social media platforms and other companies for her innovative work in the field of social media marketing. She’s represented the USA in a major World Social Media Day broadcast, and has appeared on live broadcasts, podcasts, and at in-person events and conventions to educate on working with the social media algorithms and how to create a profitable business through smart social media marketing. She loves to go live using BeLive to connect with her readers and interview other experts.