Are you ready to get noticed online? Wondering how you can get your brand ranked above others in your industry or niche? YouTube is theway to go because it allows you to create searchable content that Google suggests in its search. Creating video can be incrediibly fun…but also requires some work. Here are a few tips to streamline the process for if you’re newer to video that will also get your videos clicked on more than other videos in the same space whether you’re new or seasoned!
When it comes to recording, you should always use the best technology you have access to and you have the ability to use. But quality equipment doesn’t always mean a quality production—terrible videos have been shot on high-end equipment, while some fabulous videos have been shot on cell phones. Use the best equipment you’re able to use, but even if it’s not the best, your content can still stand out on YouTube.
Lighting a video properly can also improve your watch time. Viewer like to be able to see the person speaking in the videos they are watching, so videos that are well-lit often receive more engagement.
Use natural light from a window or door to light your video. This always looks best. Should it be a darker day, there are a few tricks to enhance your natural light, like working with reflectors or artificial lighting.
Use reflectors to bounce light. This could be anything from a light-colored wall to a professional 5-in-1 reflector you can get on Amazon cheaply, to white foam board. For an added kick of light with white foam board—which is like posterboard but thicker—wrap it in aluminum foil and angle the board to bounce the natural light to where you’ll be positioned while filming the video.
If working with natural light and reflectors isn’t an option, use artificial light, but ensure it’s a white-based light bulb instead of yellow-based light to help you achieve a natural look. If you’d like to look into a more professional light source than a lamp, research umbrella lights and ring lights, many of which can be found on Amazon for a good price.
While visuals are important in a video, viewers can occasionally forgive poor lighting. They will not, however, forgive poor audio. If they can’t hear what you’re presenting, they’ll click away from your video.
Use the best possible sound equipment you have. Ensure you’re in a quiet space when recording with no other sounds in the background.
The best way to succeed on YouTube is to create content that is binge-worthy. YouTube wants you to create content that keeps people on the platform so they can show more ads to people, so creating a playlist of videos that tie together will bump up your watch time.
Use specific calls-to-action during your video to encourage viewers to watch more of your videos.
Within your captions, be sure to give information that will lead viewers to your next video, as well as links to past videos that are relevant to the topic you are discussing. In an upcoming article, we’ll be talking about specifically what to write in your captions to help get your videos ranked higher on YouTube.
Pinned comments are helpful because people will take the time to look at those more than your caption. Use Pinned comments to ask a question viewers can answer in the comments.
BONUS: Video File Optimization
YouTube analyzes everything you put on its platform, including file names. Always name your video file with your video title before uploading to help with your SEO.
While your videos don’t have to be flawless, the more you practice delivering your content, the better you’ll do when you record your video. Work out the bugs before you start recording so that you feel more comfortable once it’s time to record.
Once you feel like your content is ready, record your video. If it requires editing, edit away and then upload. If you recorded it through BeLive’s offline recording, you likely don’t need to edit anything, so it’s time to upload your footage.
Once your footage is uploading, it’s time to start adding in your title, caption, tags, and thumbnail that will help you get noticed on YouTube. In the next article, we’re breaking down how to create a title that gets more clicks than the others.
K.M. Robinson is a social media marketing strategist and best-selling author who has been spotlighted by the major social media platforms and other companies for her innovative work in the field of social media marketing. She’s represented the USA in a major World Social Media Day broadcast, and has appeared on live broadcasts, podcasts, and at in-person events and conventions to educate on working with the social media algorithms and how to create a profitable business through smart social media marketing. She loves to go live using BeLive to connect with her readers and interview other experts.