Now that you have been doing live streaming for quite some time, it’s time to up your game by reaching an undiscovered audience. One way to do this is through infographics.
Guest host Fallon Zoe, who is taking over for Growth Coach Owen Video, has the founder of NowSourcing Brian Wallace as today’s guest on BeLive Weekly. Today, they talked about reaching undiscovered audiences and what you can do to make sure your show reaches them!
What is an infographic?
Infographics are graphic visual representations of information, data or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.
Infographics are something that you can use to add more visual and oomph to your live stream. Most people are visual and they tend to digest more information when they see it in infographic form.
When you can create content that fits how most people consume their information, you are able to level up your live streaming. This is also where the screen sharing feature of BeLive comes into play. You can talk on the screen and share your desktop at the same time.
What should your infographic have?
Your infographic should have something that can be understood at a glance. It should have pertinent information needed by the consumer or the one viewing it. It should also have your logo but it shouldn’t be all over the place. If you put too much of anything, the viewers may lose interest.
The infographic should be good enough that even when people don’t know your brand or who you are, it can stand on its own. This is what makes an infographic relevant.
It should be visual, colorful when applicable, have great content, and easy to digest.
How do I use infographics to tap undiscovered audiences?
You can use infographics to serve as a strong repurposing tool. When you do your live streaming, you can show off different infographics. After the show, you can use those infographics to let people know what they can expect if they watch your show.
You can use different social media platforms to tap different networks and sections that may have not heard about your show and what you have to offer. Aside from Facebook, you can utilize the following:
Pinterest is one of the most visual and easy to share. Infographics are absolutely perfect for this platform because people can easily pin it to their boards and the link to your show can be placed on the caption. The possibility of reach on Pinterest is in the millions so make sure your infographic is shareable.
LinkedIn, on the other hand, is one of the most underrated social media platforms. You need to start utilizing this especially if you are running a business or a service. LinkedIn is the best platform for businesses and service because it is still the most “professional” among all the social media platform.
More tips are available on how you can reach undiscovered audiences in the video below.
Kathy Kenny Ngo is BeLive’s Content Manager. She handles all content on the blog as well as everything media and brand related. You may email her at firstname.lastname@example.org